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Once Solomon took over, in 2018, he began a series of corporate reorganizations that would influence the path of the embryonic business.įrom its early days, Marcus, run by ex-Discover executive Harit Talwar and Goldman veteran Omer Ismail, had been purposefully sheltered from the rest of the company. In that way, Cohn, who left in 2017 to join the Trump administration, was emblematic of many of the company's old guard who believed that consumer finance simply wasn't in Goldman's DNA. Ironically, Cohn himself was against the retail push and told the bank's board that he didn't think it would succeed, according to people with knowledge of the matter. "Like a lot of things that Goldman starts, it began not as some grand vision, but more like, 'Here's a way we can make some money,'" one of the people said. They gave it a distinct brand, in part to distance it from negative perceptions of Goldman after the 2008 crisis, but also because it would allow them to spin off the business as a standalone fintech player if they wanted to, according to people with knowledge of the matter. While Goldman is a leader in advising corporations, heads of state and the ultrawealthy, it didn't have a presence in retail banking. The architects of Marcus couldn't have predicted its journey when the idea was birthed offsite in 2014 at the vacation home of then-Goldman president Gary Cohn. "It's clear that many innovations since our last investor day are paying off across our businesses and generating returns for shareholders." "We've made a lot of progress, been flexible when needed, and we're looking forward to updating our investors on that progress and the path ahead," Goldman communications chief Tony Fratto said in a statement.
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